Lena Shakurova

1:1 AI adoption & automation mentorship

Make AI useful in your working day.

You already use AI, but it can be hard to know what you are missing, which tools are worth your time and what would actually make your work easier. I help professionals, founders and business leaders use AI with confidence, improve everyday workflows and find worthwhile opportunities for automation.

I take on a limited number of mentees each quarter, and I reply to every enquiry within 24–48 hours.

Lena opening an AI in Business session at the Rotterdam School of Management
8 years
in AI
110+
organisations advised
2,000+
professionals trained
70+
talks & workshops delivered

Who it's for

You don't need to have it all figured out before we talk.

For professionals who want to use AI with confidence

You use ChatGPT or other AI tools, but your knowledge has come together through trial and error, tutorials and recommendations. You are unsure whether you are missing something useful or making things more complicated than they need to be. Bring what you already know and the tasks you want help with.

What you get

  • A review of how you use AI and useful gaps in your knowledge
  • Practical help with research, writing, meeting preparation and follow-ups
  • Repeatable ways of working so you spend less time starting from scratch
  • Confidence checking outputs and recognising when they need closer review

For founders and business leaders with too much on their plate

You already use AI, but you still hold much of the context, make the decisions and keep everything moving. You want someone to understand your business, challenge how things work today and help you reduce manual oversight without losing quality or your personal touch.

What you get

  • A review of recurring work, bottlenecks and handovers that depend on you
  • Ways to turn your expertise into clearer briefs and reusable processes
  • An honest assessment of where AI, automation or your existing tools would help
  • One manageable first improvement and a practical plan for putting it into use

What we work on

Start with something you want to make easier.

Bring your current tools and a task that takes too much of your time. You don't need an idea for an AI agent. A frustrating task is enough.

Client communication

Prepare updates and draft replies with the right context, ready for your review.

Meetings and follow-ups

Turn discussions into clear decisions, team briefs and next steps.

Sharing your expertise

Help your team work from your knowledge without needing you to explain everything again.

Project oversight

Find a simpler way to see what needs attention across the tools you already use.

Research and writing

Create a repeatable process that supports your thinking and preserves your voice.

I consider the setup, checking and ongoing maintenance involved. Sometimes the most useful next step is a better process or a connection between tools you already have.

Plans

Three ways to work with me

Lite

$250

per month

A monthly space to ask questions and check your approach

  • 1 call per month (60min/call)
  • Unlimited async questions between calls
Start with Lite

Standard

$400

per month

Regular support as you put AI into everyday use

  • 2 calls per month (60min/call)
  • Unlimited async questions between calls
  • Priority replies as you work through questions and workflow challenges
Start with Standard

Premium

$1000

per month

Closer support for you and your team as you improve how work gets done

  • 4 calls per month (60min/call)
  • Your whole team can join the calls
  • A shared Slack or Discord channel, so questions do not wait for the call
  • Quarterly roadmap planning sessions
  • Same-day support for urgent questions
Start with Premium

Prices are in USD per month, excluding VAT where it applies. Unused calls do not roll over.

How it works

How we start

  1. 1

    Tell me about your work

    Send an enquiry about your role or business, the tools you use and something you would like to make easier. A paragraph is plenty. I read every enquiry myself and reply within 24–48 hours.

  2. 2

    Agree on the focus

    On a short call, I ask about your situation and help you choose a plan and cadence. You do not need to know what to automate before we talk.

  3. 3

    Choose a useful starting point

    In our first session, I review how you work and what you have already tried. Together, we choose one worthwhile improvement and make the next step concrete.

  4. 4

    Try it and refine it

    Bring back what happened in practice. I help you address what did not work, check the results and decide what to tackle next. You can ask questions between calls.

Why me

Technical depth. Clear explanations. Practical judgment.

I build the systems I advise on

I founded ParsLabs in 2018 and still build AI systems. That experience helps me explain what is possible, spot limitations and assess the work involved in making an idea reliable in daily use.

Clear explanations, grounded in the fundamentals

I trained as a computational linguist and hold a research degree in Artificial Intelligence. You can bring questions without knowing the technical vocabulary. My job is to help you understand your options and make an informed decision.

Experience across 110+ organisations

I have advised organisations in fintech, real estate, mental health, edtech and more. Seeing how different businesses work helps me ask useful questions about your processes and recognise where a simpler approach may be enough.

Teaching that meets you where you are

I have trained 2,000+ professionals and delivered 70+ talks and workshops. I adapt the explanation and pace to you, using your actual work so you can put what you learn into practice.

Trusted by teams at

BullhornJoomAFS Intercultural ProgramsTextkernelUnited Wardrobe

Need this for a whole team instead?

For a shared learning program across your team, I design and deliver corporate AI training, from lunch & learn sessions to company-wide, multi-day programs.

Explore trainings & programs

FAQ

Common questions about mentorship

Do I need technical knowledge?

No. I start with your work and explain the tools and concepts as they become relevant. You do not need to learn to code to benefit from these sessions.

I already use AI every day. Is this still for me?

Yes. I can review what you already know, help improve your current approach and explore opportunities you have not considered. You do not need to start with the basics.

What if I do not know what to automate?

That is a useful starting point. Bring examples of work that feels repetitive, slow or too dependent on you. I will help you assess whether AI, an automation, an existing software feature or a process change would be worthwhile. You do not need an idea for an AI agent.

How do I know whether the results are reliable?

I can help you work through how to check outputs, where human approval is needed and what happens when something goes wrong. Together, we consider whether the time saved outweighs the effort of checking and maintaining the workflow.

Can I use the tools my company already approves?

Yes. Tell me about your approved tools and restrictions on data use. I will factor those into the options we explore, including ways to get more from the software you already have.

How do the calls and support between them work?

Calls are sixty minutes over video, scheduled in advance. Bring a task, a question or something you have tried. You can send questions between calls: on Lite I answer within a couple of working days; Standard and Premium get priority. Premium also includes a shared Slack or Discord channel and your team can join the calls.

Which plan should I choose?

Lite works well if you want a monthly session to ask questions and check your thinking. Standard gives you more regular support while you try changes in your work. Premium is for closer support, especially when your team needs to join or you are improving several workflows. If you are unsure, describe your situation in your enquiry and I will help you choose.

Do you build the automations for me?

Mentorship focuses on advice, learning and working through your approach together. I can also help with technical reviews and discuss implementation support if you need it; hands-on build work is a separate scope.

How is this different from your corporate AI training?

Mentorship follows your questions and the work in front of you, with regular sessions and support between calls. Training is a program I design for a team with a shared curriculum. If you need to build AI skills across your organisation, the training page is the better starting point.

Can I pause or cancel?

Yes, any month. Plans run month to month. You can pause when you need a break and return when you want support again.

Will you sign an NDA?

Yes. Everything you share stays between us either way, and I am happy to sign your NDA before we start if that makes the conversation easier.

Get started

What keeps landing back on your desk?

Tell me about your role or business, the tools you use and something you would like to make easier. It is fine if you do not yet know where AI fits. I read every enquiry myself and reply within 24–48 hours.

Lena with a client after a workshop at the Textkernel office