Speaking
Keynotes, in-company workshops, podcasts, and panel discussions on conversational AI, LLM evaluation, and AI ethics — across the Netherlands, Europe, and online. Technical enough for engineering audiences, accessible enough for leadership.
I'm usually booked about 3 months in advance, so reach out early.
As seen at: PyData London · AI Builders · European Chatbot & Conversational AI Summit · Maven · Rotterdam School of Management
Why book me
I trained as a computational linguist and hold a research degree in Artificial Intelligence. I started my career in NLP research at Textkernel and published a peer-reviewed paper on cross-lingual embeddings. When I explain how language models behave, it comes from the fundamentals, not from headlines.
I founded ParsLabs in 2018 and I still stay close to the code. Every framework I share on stage was tested on production systems first, with real users, real conversation logs, and real failure modes.
As a consultant I have advised 110+ organisations in fintech, real estate, mental health, edtech and more. Seeing the same problems across very different industries lets me tell your team which patterns will transfer to your case, and which will not.
I have delivered 40+ keynotes, talks and panels, from PyData London to guest lectures at the Rotterdam School of Management. I adjust depth for the room, so the same topic lands with engineers, product teams, and executives.
I don't sell a tool or represent a vendor. Whether the answer is ChatGPT, Claude, Copilot, or Gemini, your audience hears what genuinely works — opportunities and risks alike.
My talks don't stop at what AI can do — they show how to prove it works. Audiences leave with evaluation frameworks that turn “we tried AI” into “we can show it works”.
Topics
AI Strategy
The AI automation landscape, the top business use-cases that actually deliver, and the most common mistakes that make automations fail in practice.
As seen at: Maven Lightning Lessons
Best for: Business leaders · Ops managers
AI Strategy
A hands-on process audit workshop: map your workflows, calculate the ROI of each automation, and decide what should — and shouldn't — be automated.
As seen at: Maven AI Automation course
Best for: In-company workshops · Ops & business teams
Responsible AI
How to identify the risks AI introduces in your product, plan for the worst that can happen, and turn mitigation into part of your AI strategy.
Best for: Product teams · Leadership
Conversational AI
How to test and evaluate LLM-based assistants: metrics, test sets, and an evaluation workflow that takes teams from vibe-checking to production reliability.
As seen at: PyData London 2025 · CDI · Maven
Best for: Engineering teams · Tech conferences
Conversational AI
A deep dive into advanced retrieval methods for RAG architectures, and how to curate data for LLM-powered assistants at scale.
As seen at: Comet
Best for: Developer conferences · Data teams
Every talk is adapted in depth and tone for technical, product, or executive audiences. Tell me about your event and audience.
Who it's for
Technical and business AI conferences, from PyData London to community meetups — a talk with substance that still lands with a mixed room.
Keynotes and sessions for company-wide AI days, leadership offsites, and kick-offs, tuned to your organisation's AI maturity.
An inspiration session as the first step of an AI upskilling rollout — often followed by in-company workshops or a full learning program.
Guest lectures on AI ethics and conversational AI, including at the Rotterdam School of Management.
Long-form conversations on AI in production, LLM evaluation, and ethics — grounded in real systems, not headlines.
Webinars, live builds, and startup judging — from founder communities to accelerator programs.
In action
A curated Notion collection of my selected AI talks from 2025 — LLM evaluation, conversational AI, and AI ethics. Leave your email and it's yours.
Formats
30–60 minutes
The signature format. Conferences, corporate events, and internal summits, as delivered at PyData London 2025.
Half or full day
Hands-on deep dive tailored to your team's stack, role-based per department where useful — online, in Amsterdam, or at your office.
60 minutes
A practical midday session that fits into the workday — insights your team can apply the same afternoon.
Moderated or as a panelist
Conversational AI, LLM evaluation, AI ethics, and AI in production.
Long-form
In-depth conversations on AI that works in production.
60–90 minutes
Open or private online sessions, often hosted together with partner communities.
Based in Amsterdam and available as an AI keynote speaker across the Netherlands and Europe in person, and virtually worldwide. International travel by arrangement. Recent stages: London, Amsterdam, Utrecht and Lisbon.
I also design and deliver corporate AI trainings, AI literacy tracks, and AI transformation programs — from lunch & learn sessions to company-wide, multi-day formats.
Reviews
"Lena led a full-day workshop, bringing us up to speed on the latest in LLM chatbots, agent-driven solutions, and RAGs. She expertly balanced conversational design with technical depth, tailoring all content specifically to our use cases and architecture. The workshop provided clear, actionable insights that are already shaping our roadmap, and the energy in the room was fantastic."
Stephan Kockelkoren
Senior Product Manager, Bullhorn
Trusted by teams at
Appearances
Panel discussionDigital colleagues
Collabix 2025 · View the event
Startup judgeConversational AI
European Chatbot & Conversational AI Summit 2024
Meetup talkAI ethics
AI Builders 2025 · Watch the recording
Panel discussionConversational AI
Convers(AI)tions · Watch the recording
WebinarLLM evals
CDI · Watch the recording
Conference talkLLM evals
PyData London 2025 · Watch the recording
FAQ
Conversational AI and agents, LLM evaluation and reliability, AI automation for business, AI ethics, and AI transformation. Every talk is grounded in 8 years of building production systems for 110+ organisations.
Keynote talks (30–60 minutes), half-day or full-day in-company workshops, lunch & learn sessions, expert panels, webinars, and podcasts — in person across Europe or online.
Always. The same topic is delivered differently for engineering, product, or executive audiences — we agree the depth and angle upfront, and no two talks are the same.
Yes. I teach AI ethics as a guest lecturer at the Rotterdam School of Management, and I'm available for guest talks at universities and business schools.
I'm based in Amsterdam and available as an AI keynote speaker across the Netherlands and Europe, and virtually worldwide. Recent stages include London, Amsterdam, Utrecht, and Lisbon.
Download the 12 selected AI talks collection on this page, watch recordings on my YouTube channel, or follow my work on LinkedIn, where 10,000+ practitioners, leaders, and AI builders read my posts.
The fee depends on format, audience, and travel — tell me about your event and I'll come back with a quote within a few days. I'm usually booked about 3 months in advance, so reach out early.
Book me
Tell me about your event, audience, and dates. I'll come back within a few days. I'm usually booked about 3 months in advance, so reach out early.
