Lena Shakurova
Founder @ ParsLabs & Conversational AI Advisor
7+ years
in Conversational AI
80+
happy clients
∞
passion for what I do
Hi, I'm Lena! 👋
Conversational AI Advisor, co-founder at ParsLabs and founder at Chatbotly. I specialise in creating intelligent, empathetic, and efficient AI Assistants.
With 7+ years of experience in chatbot development, I’ve helped over 80 companies with their Conversational AI strategy & implementation. With my multi-disciplinary background in linguistics, artificial intelligence, and full-stack development I design & develop user-friendly and engaging AI Assistants that people love talking with, while taking business-oriented, user-centric approach and keeping your business goals in mind.
Send me an email or book an intro call if you need help optimising your business processes using Conversational AI or improving your existing AI Assistant.
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Work 💰
I design and develop AI Assistants
that people love talking to
Mental Health
Yana
Yana helps support people who were discriminated against.
LLMs & VoiceFlow
Custom widget design
Recruitement
Karen
Karen is an HR assistant that helps pre-screen candidates and invite them for an interview.
ManyChat & Messenger
Calendly integration
Real Estate
Hobbes
Hobbes helps manage rental properties and answers questions from potential tenants.
LLMs & Advanced RAG
Connected with 106+ websites
Event Management
Aiya
Helping participants of AFS Youth Assembly find their way around the three day event.
LLMs & Chatbotly
Custom widget design
EdTech
Spok
Language Learning Tutor helping students learning English through conversations.
Rasa
Conversation Design
EV Charging
Sara
EV Charging specialist helping customers of POC Energy EV Charging solutions to get help troubleshooting issues.Chatbotly
Conversation Design
EdTech
Honey
Family planning assistant helping women in Nigeria get educated about family planning methods.Landbot
WhatsApp
Your project?
Feel free to reach out if you are looking for help with your Conversational AI & Voice AI project.
Book an intro call
Mental Health
Yana
Yana helps support people who were discriminated against.
LLMs & VoiceFlow
Custom widget design
Recruitement
Karen
Karen is an HR assistant that helps pre-screen candidates and invite them for an interview.
ManyChat & Messenger
Calendly integration
Real Estate
Hobbes
Hobbes helps manage rental properties and answers questions from potential tenants.
LLMs & Advanced RAG
Connected with 106+ websites
Event Management
Aiya
Helping participants of AFS Youth Assembly find their way around the three day event.
LLMs & Chatbotly
Custom widget design
EdTech
Spok
Language Learning Tutor helping students learning English through conversations.
Rasa
Conversation Design
EV Charging
Sara
EV Charging specialist helping customers of POC Energy EV Charging solutions to get help troubleshooting issues.Chatbotly
Conversation Design
EdTech
Honey
Family planning assistant helping women in Nigeria get educated about family planning methods.Landbot
WhatsApp
Your project?
Feel free to reach out if you are looking for help with your Conversational AI & Voice AI project.
Book an intro call
Mental Health
Yana
Yana helps support people who were discriminated against.
LLMs & VoiceFlow
Custom widget design
Recruitement
Karen
Karen is an HR assistant that helps pre-screen candidates and invite them for an interview.
ManyChat & Messenger
Calendly integration
Real Estate
Hobbes
Hobbes helps manage rental properties and answers questions from potential tenants.
LLMs & Advanced RAG
Connected with 106+ websites
Event Management
Aiya
Helping participants of AFS Youth Assembly find their way around the three day event.
LLMs & Chatbotly
Custom widget design
EdTech
Spok
Language Learning Tutor helping students learning English through conversations.
Rasa
Conversation Design
EV Charging
Sara
EV Charging specialist helping customers of POC Energy EV Charging solutions to get help troubleshooting issues.Chatbotly
Conversation Design
EdTech
Honey
Family planning assistant helping women in Nigeria get educated about family planning methods.Landbot
WhatsApp
Your project?
Feel free to reach out if you are looking for help with your Conversational AI & Voice AI project.
Book an intro call
Mental Health
Yana
Yana helps support people who were discriminated against.
LLMs & VoiceFlow
Custom widget design
Recruitement
Karen
Karen is an HR assistant that helps pre-screen candidates and invite them for an interview.
ManyChat & Messenger
Calendly integration
Real Estate
Hobbes
Hobbes helps manage rental properties and answers questions from potential tenants.
LLMs & Advanced RAG
Connected with 106+ websites
Event Management
Aiya
Helping participants of AFS Youth Assembly find their way around the three day event.
LLMs & Chatbotly
Custom widget design
EdTech
Spok
Language Learning Tutor helping students learning English through conversations.
Rasa
Conversation Design
EV Charging
Sara
EV Charging specialist helping customers of POC Energy EV Charging solutions to get help troubleshooting issues.Chatbotly
Conversation Design
EdTech
Honey
Family planning assistant helping women in Nigeria get educated about family planning methods.Landbot
WhatsApp
Your project?
Feel free to reach out if you are looking for help with your Conversational AI & Voice AI project.
Book an intro call
Chatbot Development
Hobbes,
real estate
AI Assistant
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Chatbot development
Yana, empathetic emotional support assistant
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Conversation design
Karen, HR Assistant
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Conversation design
Aiya, Event Management AI Assistant
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Conversation design
Spok, Language Learning Tutor
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Conversation design
Honey, Family Planning Assistant
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Conversation design
Sara, EV Charging Specialist
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Conversation design
Business Emergency Chatbot
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Education 💰
I always loved two things: languages and math. My education in Theoretical Linguistics and Artificial Intelligence created the foundation for my work as chatbot developer
B.S.
Computational Linguistics,
Higher School of Economics
(2013-2017)
Python • Linear Algebra and Mathematical Analysis • Theory of Algorithms • Automatic Natural Language Processing • Databases • Information Retrieval • Neurolinguistics
M.S.
Artificial Intelligence,
Radboud University
(2017-2019)
Text Mining • Statistical Machine Learning • Trends in AI • Computer Assisted Language Learning • Information Retrieval • Second Language Acquisition
Work Experience 💰
I started my career as an NLP Engineer & Full-Stack Developer, later transitioning into chatbot development consulting and founding my own agency
2018 — present
Co-founder & Conversational AI Tech Lead
@Pars LabsParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:
Full-cycle AI chatbot development
Conversation design
Chatbot audit
Consulting services
Interactive AI workshops & training sessions
2023 — present
Founder
@ChatbotlyBuilding a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.
2020 — 2022
Full-stack developer
@Similar.aiDeveloping SEO platform helping big marketplace companies rank higher on Google.
Building new features for any part of the product
Taking care of new customer implementations
Writing crawlers
Building ML models
Adding new features to the UI
Creating data analytics reports in Google Data Studio
December 2019 — February 2021
Co-founder & Chatbot Developer
@SpokBuilding a language-learning chatbot that helps English learners practice their speaking skills.
Designed the chatbot from scratch
Set up the project architecture and implemented it using Rasa
Was labelling the training data and training the assistant
Was adding new features and iteratively improving the chatbot
2019
Freelance Chatbot Developer & NLP Architect
@COINWorking in a team as an NLP Architect Chatbot expert building a financial AI Assistant.
Re-architectured the chatbot
Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms
Improved the chatbot development workflow
Was managing the team and guiding the chatbot development process
2018 — 2019
NLP Research Engineer
@TextkernelWorking in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.
Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings
Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings
Improved error analysis workflow
Presented at two conferences and published a paper
2018
Freelance Chatbot Developer
@United WardrobeWorked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.
Helped design conversation flow
Implemented proof of concept in DialogFlow
2018 — present
Co-founder & Conversational AI Tech Lead
@Pars LabsParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:
Full-cycle AI chatbot development
Conversation design
Chatbot audit
Consulting services
Interactive AI workshops & training sessions
2023 — present
Founder
@ChatbotlyBuilding a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.
2020 — 2022
Full-stack developer
@Similar.aiDeveloping SEO platform helping big marketplace companies rank higher on Google.
Building new features for any part of the product
Taking care of new customer implementations
Writing crawlers
Building ML models
Adding new features to the UI
Creating data analytics reports in Google Data Studio
December 2019 — February 2021
Co-founder & Chatbot Developer
@SpokBuilding a language-learning chatbot that helps English learners practice their speaking skills.
Designed the chatbot from scratch
Set up the project architecture and implemented it using Rasa
Was labelling the training data and training the assistant
Was adding new features and iteratively improving the chatbot
2019
Freelance Chatbot Developer & NLP Architect
@COINWorking in a team as an NLP Architect Chatbot expert building a financial AI Assistant.
Re-architectured the chatbot
Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms
Improved the chatbot development workflow
Was managing the team and guiding the chatbot development process
2018 — 2019
NLP Research Engineer
@TextkernelWorking in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.
Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings
Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings
Improved error analysis workflow
Presented at two conferences and published a paper
2018
Freelance Chatbot Developer
@United WardrobeWorked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.
Helped design conversation flow
Implemented proof of concept in DialogFlow
2018 — present
Co-founder & Conversational AI Tech Lead
@Pars LabsParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:
Full-cycle AI chatbot development
Conversation design
Chatbot audit
Consulting services
Interactive AI workshops & training sessions
2023 — present
Founder
@ChatbotlyBuilding a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.
2020 — 2022
Full-stack developer
@Similar.aiDeveloping SEO platform helping big marketplace companies rank higher on Google.
Building new features for any part of the product
Taking care of new customer implementations
Writing crawlers
Building ML models
Adding new features to the UI
Creating data analytics reports in Google Data Studio
December 2019 — February 2021
Co-founder & Chatbot Developer
@SpokBuilding a language-learning chatbot that helps English learners practice their speaking skills.
Designed the chatbot from scratch
Set up the project architecture and implemented it using Rasa
Was labelling the training data and training the assistant
Was adding new features and iteratively improving the chatbot
2019
Freelance Chatbot Developer & NLP Architect
@COINWorking in a team as an NLP Architect Chatbot expert building a financial AI Assistant.
Re-architectured the chatbot
Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms
Improved the chatbot development workflow
Was managing the team and guiding the chatbot development process
2018 — 2019
NLP Research Engineer
@TextkernelWorking in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.
Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings
Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings
Improved error analysis workflow
Presented at two conferences and published a paper
2018
Freelance Chatbot Developer
@United WardrobeWorked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.
Helped design conversation flow
Implemented proof of concept in DialogFlow
2018 — present
Co-founder & Conversational AI Tech Lead
@Pars LabsParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:
Full-cycle AI chatbot development
Conversation design
Chatbot audit
Consulting services
Interactive AI workshops & training sessions
2023 — present
Founder
@ChatbotlyBuilding a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.
2020 — 2022
Full-stack developer
@Similar.aiDeveloping SEO platform helping big marketplace companies rank higher on Google.
Building new features for any part of the product
Taking care of new customer implementations
Writing crawlers
Building ML models
Adding new features to the UI
Creating data analytics reports in Google Data Studio
December 2019 — February 2021
Co-founder & Chatbot Developer
@SpokBuilding a language-learning chatbot that helps English learners practice their speaking skills.
Designed the chatbot from scratch
Set up the project architecture and implemented it using Rasa
Was labelling the training data and training the assistant
Was adding new features and iteratively improving the chatbot
2019
Freelance Chatbot Developer & NLP Architect
@COINWorking in a team as an NLP Architect Chatbot expert building a financial AI Assistant.
Re-architectured the chatbot
Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms
Improved the chatbot development workflow
Was managing the team and guiding the chatbot development process
2018 — 2019
NLP Research Engineer
@TextkernelWorking in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.
Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings
Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings
Improved error analysis workflow
Presented at two conferences and published a paper
2018
Freelance Chatbot Developer
@United WardrobeWorked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.
Helped design conversation flow
Implemented proof of concept in DialogFlow
2018 — present
Co-founder & Conversational AI Tech Lead
@Pars LabsParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:
Full-cycle AI chatbot development
Conversation design
Chatbot audit
Consulting services
Interactive AI workshops & training sessions
2023 — present
Founder
@ChatbotlyBuilding a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.
2020 — 2022
Full-stack developer
@Similar.aiDeveloping SEO platform helping big marketplace companies rank higher on Google.
Building new features for any part of the product
Taking care of new customer implementations
Writing crawlers
Building ML models
Adding new features to the UI
Creating data analytics reports in Google Data Studio
December 2019 — February 2021
Co-founder & Chatbot Developer
@SpokBuilding a language-learning chatbot that helps English learners practice their speaking skills.
Designed the chatbot from scratch
Set up the project architecture and implemented it using Rasa
Was labelling the training data and training the assistant
Was adding new features and iteratively improving the chatbot
2019
Freelance Chatbot Developer & NLP Architect
@COINWorking in a team as an NLP Architect Chatbot expert building a financial AI Assistant.
Re-architectured the chatbot
Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms
Improved the chatbot development workflow
Was managing the team and guiding the chatbot development process
2018 — 2019
NLP Research Engineer
@TextkernelWorking in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.
Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings
Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings
Improved error analysis workflow
Presented at two conferences and published a paper
2018
Freelance Chatbot Developer
@United WardrobeWorked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.
Helped design conversation flow
Implemented proof of concept in DialogFlow
2018 — present
Co-founder & Conversational AI Tech Lead
@Pars LabsParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:
Full-cycle AI chatbot development
Conversation design
Chatbot audit
Consulting services
Interactive AI workshops & training sessions
2023 — present
Founder
@ChatbotlyBuilding a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.
2020 — 2022
Full-stack developer
@Similar.aiDeveloping SEO platform helping big marketplace companies rank higher on Google.
Building new features for any part of the product
Taking care of new customer implementations
Writing crawlers
Building ML models
Adding new features to the UI
Creating data analytics reports in Google Data Studio
December 2019 — February 2021
Co-founder & Chatbot Developer
@SpokBuilding a language-learning chatbot that helps English learners practice their speaking skills.
Designed the chatbot from scratch
Set up the project architecture and implemented it using Rasa
Was labelling the training data and training the assistant
Was adding new features and iteratively improving the chatbot
2019
Freelance Chatbot Developer & NLP Architect
@COINWorking in a team as an NLP Architect Chatbot expert building a financial AI Assistant.
Re-architectured the chatbot
Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms
Improved the chatbot development workflow
Was managing the team and guiding the chatbot development process
2018 — 2019
NLP Research Engineer
@TextkernelWorking in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.
Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings
Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings
Improved error analysis workflow
Presented at two conferences and published a paper
2018
Freelance Chatbot Developer
@United WardrobeWorked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.
Helped design conversation flow
Implemented proof of concept in DialogFlow
2018 — present
Co-founder & Conversational AI Tech Lead
@Pars LabsParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:
Full-cycle AI chatbot development
Conversation design
Chatbot audit
Consulting services
Interactive AI workshops & training sessions
2023 — present
Founder
@ChatbotlyBuilding a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.
2020 — 2022
Full-stack developer
@Similar.aiDeveloping SEO platform helping big marketplace companies rank higher on Google.
Building new features for any part of the product
Taking care of new customer implementations
Writing crawlers
Building ML models
Adding new features to the UI
Creating data analytics reports in Google Data Studio
December 2019 — February 2021
Co-founder & Chatbot Developer
@SpokBuilding a language-learning chatbot that helps English learners practice their speaking skills.
Designed the chatbot from scratch
Set up the project architecture and implemented it using Rasa
Was labelling the training data and training the assistant
Was adding new features and iteratively improving the chatbot
2019
Freelance Chatbot Developer & NLP Architect
@COINWorking in a team as an NLP Architect Chatbot expert building a financial AI Assistant.
Re-architectured the chatbot
Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms
Improved the chatbot development workflow
Was managing the team and guiding the chatbot development process
2018 — 2019
NLP Research Engineer
@TextkernelWorking in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.
Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings
Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings
Improved error analysis workflow
Presented at two conferences and published a paper
2018
Freelance Chatbot Developer
@United WardrobeWorked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.
Helped design conversation flow
Implemented proof of concept in DialogFlow
2018 — present
Co-founder & Conversational AI Tech Lead
@Pars LabsParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:
Full-cycle AI chatbot development
Conversation design
Chatbot audit
Consulting services
Interactive AI workshops & training sessions
2023 — present
Founder
@ChatbotlyBuilding a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.
2020 — 2022
Full-stack developer
@Similar.aiDeveloping SEO platform helping big marketplace companies rank higher on Google.
Building new features for any part of the product
Taking care of new customer implementations
Writing crawlers
Building ML models
Adding new features to the UI
Creating data analytics reports in Google Data Studio
December 2019 — February 2021
Co-founder & Chatbot Developer
@SpokBuilding a language-learning chatbot that helps English learners practice their speaking skills.
Designed the chatbot from scratch
Set up the project architecture and implemented it using Rasa
Was labelling the training data and training the assistant
Was adding new features and iteratively improving the chatbot
2019
Freelance Chatbot Developer & NLP Architect
@COINWorking in a team as an NLP Architect Chatbot expert building a financial AI Assistant.
Re-architectured the chatbot
Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms
Improved the chatbot development workflow
Was managing the team and guiding the chatbot development process
2018 — 2019
NLP Research Engineer
@TextkernelWorking in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.
Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings
Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings
Improved error analysis workflow
Presented at two conferences and published a paper
2018
Freelance Chatbot Developer
@United WardrobeWorked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.
Helped design conversation flow
Implemented proof of concept in DialogFlow
Services 💰
Now I run an agency where we help companies design and develop AI Agents that people want to talk to
We offer few collaboration formats. Looking for help with your Conversational AI project?
Reach out to learn more.
Chatbot Development
Full cycle AI chatbot development
Conversation Design
Chatbot Development
Analytics
Book a free intro
Book a free intro
Book a free intro
Consulting
Services
One time call or a series of consultations
Before the call questionnaire
Zoom call
Call summary & action points
Schedule a consultation
Schedule a consultation
Schedule a consultation
Workshops &
Trainings
AI Workshop for your team
Interactive lecture
One day intensive
Multi day deep dive
Learn more
Learn more
Learn more
Tools 💰
I work with a wide range of technology and help you choose the right tech stack for your project
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Talks & Papers 💰
I publish papers, talk about podcasts and present at conferences
Topics for public speaking
Topics for public speaking
Topics for public speaking
Invite as a speaker
Invite as a speaker
Invite as a speaker
Blog 💰
I also write articles about my experience as a chatbot development consultant
Want to get in touch?
Hi, I'm Lena Shakurova, Conversational AI advisor living in Amsterdam, Netherlands.
I have 7+ years of experience in designing and developing AI Assistants that people love talking to.
If you have a project in mind, don't hesitate to reach out.
Send me a message
Send me a message
Send me a message
FAQ
Which tools do you use for chatbot development?
We are just starting, can you help us build an AI Assistant from scratch?
We already have a chatbot but it's not properly working, can you help?
How is your approach different from other freelancers?
What's the difference between working with you as an agency v.s. freelancer?
Where I can see your work?
We are curious to learn more about how you work, how do we get in touch?
Which tools do you use for chatbot development?
We are just starting, can you help us build an AI Assistant from scratch?
We already have a chatbot but it's not properly working, can you help?
How is your approach different from other freelancers?
What's the difference between working with you as an agency v.s. freelancer?
Where I can see your work?
We are curious to learn more about how you work, how do we get in touch?
Which tools do you use for chatbot development?
We are just starting, can you help us build an AI Assistant from scratch?
We already have a chatbot but it's not properly working, can you help?
How is your approach different from other freelancers?
What's the difference between working with you as an agency v.s. freelancer?
Where I can see your work?
We are curious to learn more about how you work, how do we get in touch?