Lena Shakurova

Founder @ ParsLabs & Conversational AI Advisor

7+ years

in Conversational AI

80+

happy clients

passion for what I do

Hi, I'm Lena! 👋

Conversational AI Advisor, co-founder at ParsLabs and founder at Chatbotly. I specialise in creating intelligent, empathetic, and efficient AI Assistants.

With 7+ years of experience in chatbot development, I’ve helped over 80 companies with their Conversational AI strategy & implementation. With my multi-disciplinary background in linguistics, artificial intelligence, and full-stack development I design & develop user-friendly and engaging AI Assistants that people love talking with, while taking business-oriented, user-centric approach and keeping your business goals in mind.

Send me an email or book an intro call if you need help optimising your business processes using Conversational AI or improving your existing AI Assistant.

Work 💰

I design and develop AI Assistants
that people love talking to

  • Mental Health

    Yana

    Yana helps support people who were discriminated against.

    LLMs & VoiceFlow

    Custom widget design

  • Recruitement

    Karen

    Karen is an HR assistant that helps pre-screen candidates and invite them for an interview.

    ManyChat & Messenger

    Calendly integration

  • Real Estate

    Hobbes

    Hobbes helps manage rental properties and answers questions from potential tenants.

    LLMs & Advanced RAG

    Connected with 106+ websites

  • Event Management

    Aiya

    Helping participants of AFS Youth Assembly find their way around the three day event.

    LLMs & Chatbotly

    Custom widget design

  • EdTech

    Spok

    Language Learning Tutor helping students learning English through conversations.

    Rasa

    Conversation Design

  • EV Charging

    Sara

    EV Charging specialist helping customers of POC Energy EV Charging solutions to get help troubleshooting issues.

    Chatbotly

    Conversation Design

  • EdTech

    Honey

    Family planning assistant helping women in Nigeria get educated about family planning methods.

    Landbot

    WhatsApp

  • Your project?

    Feel free to reach out if you are looking for help with your Conversational AI & Voice AI project.

    Book an intro call

Chatbot Development

Hobbes,
real estate
AI Assistant

Chatbot development

Yana, empathetic emotional support assistant

Conversation design

Karen, HR Assistant

Conversation design

Aiya, Event Management AI Assistant

Conversation design

Spok, Language Learning Tutor

Conversation design

Honey, Family Planning Assistant

Conversation design

Sara, EV Charging Specialist

Conversation design

Business Emergency Chatbot

Education 💰

I always loved two things: languages and math. My education in Theoretical Linguistics and Artificial Intelligence created the foundation for my work as chatbot developer

B.S.

Computational Linguistics,
Higher School of Economics
(2013-2017)

Python  • Linear Algebra and Mathematical Analysis • Theory of Algorithms • Automatic Natural Language Processing • Databases • Information Retrieval • Neurolinguistics 

M.S.

Artificial Intelligence,
Radboud University
(2017-2019)

Text Mining • Statistical Machine Learning • Trends in AI • Computer Assisted Language Learning • Information Retrieval • Second Language Acquisition 

Work Experience 💰

I started my career as an NLP Engineer & Full-Stack Developer, later transitioning into chatbot development consulting and founding my own agency

  • 2018 — present

    Co-founder & Conversational AI Tech Lead
    @Pars Labs

    ParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:

    • Full-cycle AI chatbot development

    • Conversation design

    • Chatbot audit

    • Consulting services

    • Interactive AI workshops & training sessions

  • 2023 — present

    Founder
    @Chatbotly

    Building a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.

  • 2020 — 2022

    Full-stack developer
    @Similar.ai

    Developing SEO platform helping big marketplace companies rank higher on Google.

    • Building new features for any part of the product

    • Taking care of new customer implementations

    • Writing crawlers

    • Building ML models

    • Adding new features to the UI

    • Creating data analytics reports in Google Data Studio

  • December 2019 — February 2021

    Co-founder & Chatbot Developer
    @Spok

    Building a language-learning chatbot that helps English learners practice their speaking skills.

    • Designed the chatbot from scratch

    • Set up the project architecture and implemented it using Rasa

    • Was labelling the training data and training the assistant

    • Was adding new features and iteratively improving the chatbot

  • 2019

    Freelance Chatbot Developer & NLP Architect
    @COIN

    Working in a team as an NLP Architect Chatbot expert building a financial AI Assistant.

    • Re-architectured the chatbot

    • Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms

    • Improved the chatbot development workflow

    • Was managing the team and guiding the chatbot development process

  • 2018 — 2019

    NLP Research Engineer
    @Textkernel

    Working in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.

    • Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings

    • Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings

    • Improved error analysis workflow

    • Presented at two conferences and published a paper

  • 2018

    Freelance Chatbot Developer
    @United Wardrobe

    Worked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.

    • Helped design conversation flow

    • Implemented proof of concept in DialogFlow

  • 2018 — present

    Co-founder & Conversational AI Tech Lead
    @Pars Labs

    ParsLabs is a Conversational AI agency focused on helping small and midsize enterprises design and develop smart AI Assistants to scale customer support, optimise sales or deliver interactive content. We offer a wide range of services which include:

    • Full-cycle AI chatbot development

    • Conversation design

    • Chatbot audit

    • Consulting services

    • Interactive AI workshops & training sessions

  • 2023 — present

    Founder
    @Chatbotly

    Building a no-code chatbot development platform to help you improve your customer support and convert your website traffic to paying customers using GPT-powered AI Assistants trained our your data.

  • 2020 — 2022

    Full-stack developer
    @Similar.ai

    Developing SEO platform helping big marketplace companies rank higher on Google.

    • Building new features for any part of the product

    • Taking care of new customer implementations

    • Writing crawlers

    • Building ML models

    • Adding new features to the UI

    • Creating data analytics reports in Google Data Studio

  • December 2019 — February 2021

    Co-founder & Chatbot Developer
    @Spok

    Building a language-learning chatbot that helps English learners practice their speaking skills.

    • Designed the chatbot from scratch

    • Set up the project architecture and implemented it using Rasa

    • Was labelling the training data and training the assistant

    • Was adding new features and iteratively improving the chatbot

  • 2019

    Freelance Chatbot Developer & NLP Architect
    @COIN

    Working in a team as an NLP Architect Chatbot expert building a financial AI Assistant.

    • Re-architectured the chatbot

    • Worked on developing a strategy for expanding the chatbot to new languages and new communication platforms

    • Improved the chatbot development workflow

    • Was managing the team and guiding the chatbot development process

  • 2018 — 2019

    NLP Research Engineer
    @Textkernel

    Working in a document understanding team, doing research and development on multilingual CV parsing for low-resource languages.

    • Developed a universal Slavic CV parsing pipeline for 5 languages, using transfer learning and cross-lingual embeddings

    • Created new intrinsic metrics for evaluating the quality of cross-lingual word embeddings

    • Improved error analysis workflow

    • Presented at two conferences and published a paper

  • 2018

    Freelance Chatbot Developer
    @United Wardrobe

    Worked closely with customer support team to develop a prototype of a Dutch-speaking customer support chatbot in DialogFlow.

    • Helped design conversation flow

    • Implemented proof of concept in DialogFlow

Services 💰

Now I run an agency where we help companies design and develop AI Agents that people want to talk to

We offer few collaboration formats. Looking for help with your Conversational AI project?
Reach out to learn more.

Chatbot Development

Full cycle AI chatbot development

Conversation Design

Chatbot Development

Analytics

Book a free intro

Book a free intro

Book a free intro

Consulting
Services

One time call or a series of consultations

Before the call questionnaire

Zoom call

Call summary & action points

Schedule a consultation

Schedule a consultation

Schedule a consultation

Workshops &
Trainings

AI Workshop for your team

Interactive lecture

One day intensive

Multi day deep dive

Learn more

Learn more

Learn more

Tools 💰

I work with a wide range of technology and help you choose the right tech stack for your project

Want to get in touch?

Hi, I'm Lena Shakurova, Conversational AI advisor living in Amsterdam, Netherlands.

I have 7+ years of experience in designing and developing AI Assistants that people love talking to.

If you have a project in mind, don't hesitate to reach out.

Send me a message

Send me a message

Send me a message

FAQ

Which tools do you use for chatbot development?

We are just starting, can you help us build an AI Assistant from scratch?

We already have a chatbot but it's not properly working, can you help?

How is your approach different from other freelancers?

What's the difference between working with you as an agency v.s. freelancer?

Where I can see your work?

We are curious to learn more about how you work, how do we get in touch?

Which tools do you use for chatbot development?

We are just starting, can you help us build an AI Assistant from scratch?

We already have a chatbot but it's not properly working, can you help?

How is your approach different from other freelancers?

What's the difference between working with you as an agency v.s. freelancer?

Where I can see your work?

We are curious to learn more about how you work, how do we get in touch?

Which tools do you use for chatbot development?

We are just starting, can you help us build an AI Assistant from scratch?

We already have a chatbot but it's not properly working, can you help?

How is your approach different from other freelancers?

What's the difference between working with you as an agency v.s. freelancer?

Where I can see your work?

We are curious to learn more about how you work, how do we get in touch?

You can also contact me
using contact form

Location:

Amsterdam, Netherlands

Copyright © 2025 All rights reserved

You can also contact me
using contact form

Location:

Amsterdam, Netherlands

Copyright © 2025 All rights reserved

You can also contact me
using contact form

Location:

Amsterdam, Netherlands

Copyright © 2025 All rights reserved